Storybook Magic & Heroes
Once upon a time, there were kings, mermaids, dragons, potions, knights, fairies, princesses, mixed up fairy tales, unicorns, and so much more. Things to read, to wear and play pretend, to mix and sprinkle, to cuddle, to challenge, to wonder, and to dream. These are the things to spur the imagination, to empower thought, and facilitate endless hours of open-ended play.
98 products
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98 products
Make a splash in shimmering style with the 5th Avenue Pailette Cape in Pink from Great Pretenders! Bold stripes of pink and gold sequins create a magical, glamorous texture that sparkles with every step.
Crafted with love for little ones who love to dazzle, this luxurious cape features alternating pink and luminous gold sequins that create a dynamic shimmer. The soft gathered tulle collar adds elegance, while the secure Velcro closure makes it easy to wear.
Features:
- Size: 4-6
- Bold sequin stripes in pink and gold
- Shimmering, light-catching effect
- Soft gathered tulle collar
- Secure Velcro closure at neck
- Perfect for parties, performances, or dress-up play
- Machine wash cold, gentle cycle, drip dry
- Keep away from fire; small parts can be choking hazard
This dazzling cape turns every moment into a show-stopping event!
Crown your princess with this classic charmer—the best-selling "Never-ever Droop" princess hat from Fairy Finery! This elegant hat looks beautiful and stays that way thanks to magical lining material and top-quality fabrics.
Crafted with love and lavish iridescent sequins, this hat features a flowing veil with real ribbons and an adjustable elastic neck for comfortable wear. The colors match Fairy Finery princess dresses and capes for a coordinated look.
Features:
- Size: 21" x 11"
- "Never-ever Droop" construction stays elegant
- Lavish iridescent teal sequins
- Flowing veil with real ribbons
- Adjustable elastic neck
- Matches Fairy Finery dresses and capes
- Guaranteed to please
- Ages 3+
This princess hat is ready to add magical elegance to any outfit!
Transform into royalty with this stunning Royal Pretty Princess Dress from Great Pretenders! Featuring a luxurious lilac damask bodice with metallic detailing, puffed sleeves, and a layered glitter tulle skirt, this is the ultimate princess dress.
Crafted with love and attention to detail, this dress features a double hoop for extra fullness that enhances every twirl. The elasticized waistband provides size flexibility and comfort, while the silver sparkle trim adds regal elegance. The hoop can be tied with ribbon for compact storage.
Features:
- Size: 7-8
- Luxurious lilac damask with metallic detailing
- Puffed sleeves and matching peplum
- Layered glitter tulle skirt that sparkles
- Double hoop for voluptuous fullness
- Elasticized waistband for comfort and flexibility
- Silver and sparkle trim throughout
- Machine wash cold, gentle cycle, drip dry
- Hoop ties with ribbon for storage
This is the ultimate princess dress for magical moments!
Add enchantment to any outfit with the Amelia Sparkly Costume Cape! This beautiful gold layered cape features soft pastel tones and flowing tulle that creates a magical, ethereal effect with every movement.
Crafted with love from 97% polyester and 3% cotton, this cape features elegant mother-of-pearl buttons at the neck for easy fastening. The quality construction and dreamy design make it perfect for dress-up play, performances, or special occasions.
Features:
- Available in two sizes: 3-4 years (25.2 inches) and 5-7 years (30 inches)
- Gold layered cape with soft pastel tones
- Flowing tulle for beautiful movement
- Mother-of-pearl buttons at neck
- 97% polyester + 3% cotton
- Perfect for dress-up and special occasions
- Ages 3-7
The Amelia cape is ready to add sparkle and magic to any adventure!
Little Pippa Strawberry Doll 9" | Handmade in Spain | Nines Artesanals d'Onil Dolls
$59.99
Our Little Pippas measure 23 cm (9 inches) and their bodies are completely vinyl, so they can be bathed. Special features: They are collectible. Each Little Pippa has her own essence, personality and style. It also includes a little dog as an accessory! Educational value: This is a doll that encourages symbolic play, helping to develop qualities such as emotional attachment and the expression of feelings. It also stimulates language, imagination and independence. The Pippa and Little Pippa collection is a perfect product for creative play, with many different styles to choose from. In addition, her mane (always silky) will allow you to create many different hairstyles. As for Little Mia, her 23 cm size makes her a portable and practical doll.
Little Pippa Pink Wool Doll 9" | Handmade in Spain | Nines Artesanals d'Onil Dolls
$61.99
LITTLE PIPPA DOLL PINK WOOL- Little Pippa dolls measure 23 cm (9 inches) and their bodies are completely vinyl, so they can be bathed. Special features: They are collectibles. Each Little Pippa has her own essence, personality and style. She also features wonderful pink wool hair. Educational value: This is a doll that encourages pretend play, helping to develop qualities such as emotional attachment and expression of feelings. It also stimulates language, imagination and independence. The Pippa and Little Pippa collection is a perfect product for creative play, with many different styles to choose from. In addition, her mane (always silky) will allow you to create many different hairstyles. As for Little Mia, her 23 cm size makes her a portable and practical doll.
Introducing our enchanting 15" Tooth Fairy doll, designed to make losing teeth a magical experience! With her sparkly wings, sweet expression, and special details, she brings the beloved tooth fairy tradition to life.
Lovingly made with quality materials and whimsical fairy details, this doll combines imaginative play with the comfort of a soft companion. The premium construction and charming design make her a treasured keepsake that celebrates childhood milestones.
Features:
- Size: 15 inches
- Sparkly fairy wings and magical details
- Soft, huggable body
- Quality construction and materials
- Perfect for tooth fairy traditions and imaginative play
- Makes losing teeth exciting and memorable
- Ages 0+, Babies, Toddlers
She's ready to make tooth fairy visits magical and create lasting childhood memories.
Create magical shimmer effects with the Lorelie Sparkly Costume Cape! This enchanting white tulle cape features transparent teardrop-shaped plastic pieces that create beautiful blue and pink shimmer effects as they catch the light.
Crafted with love from 100% polyester with sequins, this cape features quality construction and mesmerizing details. The flowing tulle and shimmering accents make it perfect for fairy tales, performances, or any occasion that calls for extra magic.
Features:
- Available in two sizes: 3-4 years (22.83 inches) and 5-7 years (27.16 inches)
- White tulle construction
- Transparent teardrop-shaped plastic pieces
- Blue and pink shimmer effects
- 100% polyester + sequins
- Perfect for dress-up and performances
- Ages 3-7
The Lorelie cape is ready to add shimmering magic to any outfit!
Transform any special occasion into a fairytale moment with the Butterfly Jewel Tiara from Great Pretenders! This enchanting accessory features a delicate band adorned with intricate rhinestones and a beautiful jeweled flower at the front.
Crafted with love and attention to detail, this tiara blends elegance with nature-inspired beauty. The shimmering rhinestones catch and reflect light beautifully, creating a magical sparkle that's perfect for dress-up play, parties, ballet, or special events.
Features:
- Delicate band with intricate rhinestone details
- Beautiful jeweled flower centerpiece
- Light-catching sparkle and shimmer
- Quality Great Pretenders craftsmanship
- Perfect for dress-up, parties, and special occasions
- Ages 3+
- Pairs beautifully with princess dresses and capes
This exquisite tiara is ready to crown your little one in fairytale elegance!
Crown your princess with this classic charmer—the best-selling "Never-ever Droop" princess hat from Fairy Finery! This elegant hat looks beautiful and stays that way thanks to magical lining material and top-quality fabrics.
Crafted with love and lavish iridescent sequins, this hat features a flowing veil with real ribbons and an adjustable elastic neck for comfortable wear. The colors match Fairy Finery princess dresses and capes for a coordinated look.
Features:
- Size: 21" x 11"
- "Never-ever Droop" construction stays elegant
- Lavish iridescent candy pink sequins
- Flowing veil with real ribbons
- Adjustable elastic neck
- Matches Fairy Finery dresses and capes
- Guaranteed to please
- Ages 3+
A timeless accessory that brings princess dreams to life!
This is the perfect velvet wsoft crown for your little princess or queen! his super soft, velvety crown has small faux diamond embellishments that can light up, displaying a magical twinkle.
This special crown rounds out a fairy or royal costume. Comes in two delightful colors- dark pink and light pink. Pairs well with the 14.5" velvet magic wants that make sound, also from Mud Pie.
Add sparkle and elegance with the Tiara Chava Crown! This beautiful gold and silver sparkly crown features a delicate veil, creating a graceful, princess-perfect look.
Crafted with love from quality polyester, this crown combines shimmering metallic tones with a flowing veil for a complete royal ensemble. The lightweight construction makes it comfortable for dress-up play, performances, or special occasions.
Features:
- Gold and silver sparkly design
- Delicate veil included
- Polyester material
- Lightweight and comfortable
- Perfect for dress-up and special occasions
- Ages 3-7
- Care: Wipe gently with damp cloth, air dry only
The Tiara Chava Crown is ready to complete any princess look!
Little Mia Pink Doll 9" | Handmade in Spain | Nines Artesanals d'Onil Dolls
$58.99
Our Little Mia dolls measure 23 cm (9 inches) and their bodies are entirely vinyl, so they can be bathed. Special features: They are collectible. Each Little Mia has her own essence, personality and style. It also includes a little dog as an accessory! Educational value: This is a doll that encourages symbolic play, helping to develop qualities such as emotional attachment and the expression of feelings. It also stimulates language, imagination and personal autonomy. The Mia and Little Mia collection is a perfect product for creative play, with many different styles to choose from. In addition, their hair (always silky) will allow you to create many different hairstyles. As for Little Mia, her 23 cm size makes her a portable and practical doll.
Little Mia Walker Doll 9" | Handmade in Spain | Nines Artesanals d'Onil Dolls
$58.99
Our Little Mia dolls measure 23 cm (9 inches) and their bodies are entirely vinyl, so they can be bathed. Special features: They are collectible. Each Little Mia has her own essence, personality and style. It also includes a little dog as an accessory! Presentation: - R.3171: in a case. - R.3182: in an assorted display with other Little Mia & Mio - 8 units. Educational value: This is a doll that promotes symbolic play, helping to develop qualities such as emotional capacity and the expression of feelings. It also stimulates language, imagination and independence. The Mia and Little Mia collection is perfect for creative play, with many different styles to choose from. In addition, her mane (always silky) will allow you to create many different hairstyles. As for Little Mia, her 23 cm size makes her a portable and practical doll.
Fun fact: Götz was the first designer and manufacturer of the initial release of the American Girl Historical dolls Samantha, Kirsten, and Molly, and the designers of the limb molds and Classic Molds (from their "Romina" face mold)Gotz were the template for the American Girl Doll!
The enchanting playing doll Jessica Grey Cat stuns with her lightweight dress in a lilac-gray leopard print, featuring playful trumpet sleeves and a ruffled skirt. Her look is completed with a trendy knitted cardigan in a matching leopard design and stylish white sneakers. With her blonde hair and bright blue sleeping eyes, she invites children into a world of imaginative storytelling. Role-playing and fun for little doll parents Jessica’s soft body and gentle sleeping eyes inspire children to engage in creative role-playing. She helps them develop social skills, practice empathy and unleash their creativity—whether as a loyal everyday companion or the centerpiece of magical adventures. Her long, durable hair is washable and styleable, allowing for endless new looks—perfect for young stylists. High-quality craftsmanship for lasting joy Jessica is made with long-lasting materials: Her snuggly soft body is filled with cotton stuffing yet remains stable enough to stand on her own.
Cast magical spells with the Alexandra Wand in enchanting mint green! This beautiful magic wand is wrapped in satin ribbon and decorated with artificial pearls, glitter balls, and soft feathers for a truly magical look.
Crafted with love from 100% plastic and synthetic woven fabric, this wand features quality construction and delightful details. The combination of pearls, glitter, and feathers creates a whimsical accessory perfect for fairy costumes, princess play, or any magical adventure.
Features:
- Length: 15 inches
- Mint green color
- Wrapped in satin ribbon
- Decorated with artificial pearls
- Glitter balls and feathers
- 100% plastic and synthetic woven fabric
- Perfect for dress-up and imaginative play
- Ages 3+
The Alexandra Wand is ready to bring magic to every adventure!
Shine in royal style with the Chapira Metal Crown! This stunning gold metallic crown is decorated with colorful plastic sequin stones that sparkle and catch the light beautifully.
Crafted with love with quality metal construction, this crown features combs at the back for a secure, comfortable hold. The combination of gold metallic finish and colorful sequin stones creates a regal look perfect for dress-up play, performances, or special occasions.
Features:
- Dimensions: 18 x 15 x 6 cm
- Gold metallic metal construction
- Decorated with colorful plastic sequin stones
- Combs at back for secure hold
- Sparkles and catches light beautifully
- Perfect for dress-up and costume play
- Ages 3+
The Chapira Crown is ready to add royal sparkle to any outfit!
Add sparkle to any outfit with this Princess Tiara from Great Pretenders! Featuring transparent pink beads with silver accents intricately woven together, this tiara matches everything—even pajamas, because princesses need sleep too!
Crafted with love, this tiara features a pink ribbon-wrapped base decorated with pink marabou and clear combs to keep it securely in place. The versatile design makes it perfect for dress-up play, parties, or everyday princess moments.
Features:
- Transparent pink beads with silver accents
- Pink ribbon-wrapped base
- Decorated with pink marabou
- Clear combs for secure fit
- Matches any outfit
- Perfect for dress-up or everyday wear
- Ages 3+
- Keep away from fire; small parts can be choking hazard
This versatile tiara is ready to add princess magic to any day!
Create the classic fairytale look with this Blue Beauty Tiara from Great Pretenders! Embellished with clear beads and gems and trimmed with silver sequins, this tiara is perfect for any fairytale princess.
Crafted with love, this tiara features a ribbon-wrapped base with clear combs to keep it securely in place. The assorted beads and sequins add glamour and sparkle, making it a perfect match for classic blue princess costumes.
Features:
- Embellished with clear beads and gems
- Trimmed with silver sequins
- Ribbon-wrapped base for comfort
- Clear combs for secure fit
- Perfect for classic fairytale princess looks
- Adds glamour and sparkle to any outfit
- Ages 3+
- Keep away from fire; small parts can be choking hazard
This beautiful tiara is ready to complete your fairytale ensemble!
Crown your princess with this classic charmer—the best-selling "Never-ever Droop" princess hat from Fairy Finery! This elegant hat looks beautiful and stays that way thanks to magical lining material and top-quality fabrics.
Crafted with love and lavish iridescent sequins, this hat features a flowing veil with real ribbons and an adjustable elastic neck for comfortable wear. The colors match Fairy Finery princess dresses and capes for a coordinated look.
Features:
- Size: 21" x 11"
- "Never-ever Droop" construction stays elegant
- Lavish iridescent fuchsia sequins
- Flowing veil with real ribbons
- Adjustable elastic neck
- Matches Fairy Finery dresses and capes
- Guaranteed to please
- Ages 3+
Perfect for creating unforgettable princess moments!
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Ethel & Ivy is committed to honoring and preserving the magic and necessity of play for children. We champion screen-free play as a vital complement to other ways children develop, grow, and learn.
Ethel & Ivy is committed to honoring and preserving the magic and necessity of play for children. We champion screen-free play as a vital complement to other ways children develop, grow, and learn.