Storybook Magic & Heroes
Once upon a time, there were kings, mermaids, dragons, potions, knights, fairies, princesses, mixed up fairy tales, unicorns, and so much more. Things to read, to wear and play pretend, to mix and sprinkle, to cuddle, to challenge, to wonder, and to dream. These are the things to spur the imagination, to empower thought, and facilitate endless hours of open-ended play.
98 products
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98 products
Step into royalty with the King Louis Costume Cloak! This majestic deep red velvet cloak features golden trim and a plush faux fur collar, creating a regal look fit for a king.
Crafted with love from quality synthetic woven and knitted fabrics, this cloak features easy neck fastening for comfortable wear during dress-up play, performances, or special occasions. The luxurious velvet and elegant details make it perfect for bringing royal adventures to life.
Features:
- Cape length: 27.5 inches
- Deep red velvet construction
- Golden trim detailing
- Plush faux fur collar
- Easy neck fastening
- 100% synthetic woven and knitted fabric
- Perfect for dress-up, performances, and special occasions
- Ages 4-7
This royal cloak is ready to transform any child into King Louis!
Red Riding Hood and her new goat friends discover … not Grandma … not even the Wolf … but the Troll! And he’s very, very cross. However, the friends team up to take care of him once and for all.
Wait, what?! This doesn't sound right. It's not- it's the Wrong Fairy Tale Series of hardcover children's books by author Tracey Turner and illustrator Summer Macon. If you want to know what happens, check out this hilarious 32 page delight. Appropriate for ages 3 and up.
Featuring the award-winning images of photographer Lars van de Goor, Through the Fairy Door is an enchanting tale that follows a young girl on her magical quest through a fairy door, where she discovers that change starts with a tiny seed and no one is too small to make a difference. Recommended for ages 4-8.
Fun fact: Götz was the first designer and manufacturer of the initial release of the American Girl Historical dolls Samantha, Kirsten, and Molly, and the designers of the limb molds and Classic Molds (from their "Romina" face mold)Gotz were the template for the American Girl Doll!
There are so many wishes everywhere and Marie is very busy swinging her magic wand. Feathers might fly when she uses her fine wings for flying from house to house and her glitter outfit shimmers in the moon light. But Marie has everything under control and always looks very chic and glamorous when she makes wishes come true - just like a real fairy.
Our 19.5'' tall Happy Kidz dolls jointed standing dolls leave nothing to be desired in terms of creative play. They have 9 high-quality joints in their shoulders, elbows, hips, knees and neck and due to this these dolls can take various positions and are very flexible. So they easily do yoga, horseback riding, climbing or play in any creative scenarios. The doll body is completely movable and poseable. Marie has light blonde hair and blue, fixed eyes.
We only use high-quality, natural-looking hair for our dolls. The hair is sewn into the doll's head and very durable. Children can easily wash, style and comb it (see product information). Marie is part of the GOTZ handcrafted doll family which are all numbered and produced as limited editions under the highest quality standards. Their faces were designed by notable doll designers. As a mark of quality, every GOTZ handcrafted doll comes with a certificate and the GOTZ seal.
Set includes:
- Happy Kidz doll Marie
- fairy dress
- panties
- glitter shoes
- fairy wings
- wand
- hair adornment
surface washable
fully movable and poseable vinyl hard body doll
We recommend this doll for children from 5 years and older
WARNING:
Not suitable for children under 3 years. Choking hazard due to small parts which may be swallowed.
Make some tiny theater with these Medieval/Fairy Tale Finger Puppets from GANZ! Featuring a King, Queen, Princess, Knight, Horse, and of course, a Dragon, this enchanting set brings fairy tales to life on little fingers.
Crafted with love, these 3.5-inch finger puppets are perfect for imaginative playtime fun. Collect them all to create your own medieval adventures, castle stories, and dragon-slaying quests. Each character is detailed and ready for storytelling magic!
Features:
- Size: 3.5 inches each
- Complete medieval/fairy tale set
- Includes: King, Queen, Princess, Knight, Horse, and Dragon
- Perfect for imaginative play
- Great for storytelling
- Encourages creative theater play
- Detailed character designs
- Collectible set
- Perfect for little fingers
These finger puppets are ready to bring fairy tale adventures to life!
A little about me...
Introducing our majestic and adorable dragon, Soot, the latest member of our Cuddle Cubs range! Perfectly suited for all ages, this non-jointed plush dragon will bring joy and comfort to all. Soot is just the right size for little hands to hold. With flapping wings, adorable horns and feathery accents this mythical plush makes a lovely life-long friend for bedtime, travels and imaginative play. Soot is machine washable so you can easily maintain his pristine appearance. Suitable from birth. Dragon height: 5" (That's 4 Bear Paws :-)
A little about me...
Festoon is a magical addition to the Cuddle Cubs range. With soft, rosy-pink plush, wings, little horns and a huggable body, this little dragon is full of personality and perfect for snuggles and imaginative play.
• Soft, huggable plush with charming dragon features
• Perfectly sized for hugs and play (13cm/5”)
• Machine washable for easy care
• Non-jointed
• Suitable from birth
A friendly, fire-breathing pink dragon ready to bring comfort, cuddles, and a touch of magic to every hug!
Say hello to Boulder, the gentle giant from the 2025 Bearhouse by Charlie Bears collection. Big in size and even bigger in heart, Boulder is a soft-hearted giant who loves nothing more than a good cuddle. He is crafted from super-soft plush light brown fur and has a playful, toothy grin which shows just enough mischief to make you smile.
Boulder’s oversized paws are beautifully embroidered, perfect for gentle hugs. A tuft of burnt orange fur on his belly gives him a touch of warmth and character. He’s the kind of friend who is always ready to listen, guard your dreams, or just lounge around like the big softie he is. Designed for love and practicality, Boulder is non-jointed and fully machine washable, so he’s always ready for another day of play.
• Super-soft light brown plush
• Oversized, embroidered paws a cheeky, toothy grin
• Burnt orange belly tuft and wide ears for extra charm
• Fully machine washable for easy care
• Suitable for ages 3 and up
• Perfectly sized for cuddles 13” (That's 11 Bear Paws :-)
A brave and kind giant, built for endless hugs.
Assembled size: 8.27*5.12*7.48“(21*13*19) Pieces: 267 Assembly time: 5H Learn how to summon magical powers as you build the Rolife’s spellbound magic study miniature house. Warning: small parts could be a choking hazard.
Jack is not expecting to bump into Baby Bear in the Giant’s castle. When Mommy Bear and Daddy Bear arrive, they are just as confused, and the Giant’s footsteps are getting closer…
Wait, what?! This doesn't sound right. That's because it's not- it's the Wrong Fairy Tale Series of hardcover children's books by author Tracey Turner and illustrator Summer Macon.
If you want to know what happens, check out this hilarious 32 page delight. Appropriate for ages 3 and up.
Butterfly Fairy Lights Globe DIY Craft Kit for Kids | Faber-Castell / Creativity for Kids -
$27.99
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Ethel & Ivy is committed to honoring and preserving the magic and necessity of play for children. We champion screen-free play as a vital complement to other ways children develop, grow, and learn.
Ethel & Ivy is committed to honoring and preserving the magic and necessity of play for children. We champion screen-free play as a vital complement to other ways children develop, grow, and learn.